From the Wicked Outdoorsy Blog in a post about the greening of the outdoor industry and woories about being too profitable.
If you are squeamish about your success, if you wonder if the outdoor industry is encouraging rampant consumerism, then you are exactly the person that the outdoor industry needs, because for every company that makes up the soulful, spirited and truly unique outdoor industry, there are a hundred false brands waiting and eager to take their place. They’ll make the stuff cheaper, in brighter colors, and ready made with a special sale price. It’ll be crap, of course, made in crappy factories, and meant to be chucked out within 48 hours of purchase or one good use, whichever comes first
